For coaches, therapists & nutritionists
that builds trust before the first session. The book
People don’t choose a coach or a therapist off a comparison chart — they choose with their heart. When everyone in your field talks about “care,” a book is what lets a stranger feel yours before they ever book a call.
Book a Free Intro Callabout your book idea in 2 sentences Tell us
When everyone sounds the same…
isn’t a sales tool. It’s proof of how you actually think. A book
-
Trust
A reader spends hours inside your voice before a first session ever happens. By the time they reach out, the trust-building is already done.
-
Ethics
Your book shows your judgment, not just your promises — how you actually reason through a client’s problem, not a script everyone in your field repeats.
-
Depth
What fits in a bio or a caption barely scratches your practice. A book holds the nuance a feed post cuts for space.
And it never reads like marketing, because it never sounds like marketing — it sounds like you, on your best day with a client.
How It Works
Your part is a few honest conversations. We carry the rest.
No blank page, no writing schedule to protect. You talk, in your own words, at your own pace — we shape it into chapters that still sound like you when you read them back.
Discovery
We map your expertise, your reader, and the job this book has to do — before a single page is written.
Concept
A brief, two structure options, a synopsis — so you see the shape of your book before we write it.
Writing
You talk in 60–75-minute conversations. We turn your stories and your method into chapters that sound like you.
Editing
Two to four rounds of editing, until every chapter earns its place.
Design
A cover and layout that feel like an extension of your practice, not a stock template.
Launch
Amazon publication and a launch plan built around your clients and your community, not a press cycle.
-
Yulia Kozachkova
author of The Art of Being in THIS:MOMENT
Result
hundreds of readers wrote in about tears, and about a sense of coming home to themselves. Her book became a space where readers meet their own presence.
-
Maybé Gil
author of Strong by Habit
Result
became a daily self-care tool for busy women — and the entry point into her personal brand and future programs.
-
Elvira Fedyuchko
author of The Value Is You
Result
readers open the book in moments of doubt and find their own answers inside — a tool for deeper connection between Elvira and her audience.
-
Faina Shytova
nutritionist, author of 33 Simple, Delicious Recipes
Result
became a daily go-to guide for her audience and strengthened her connection with clients through a digital product.
for you Services
Three formats built for trust, not just publication.
The full comparison of all five formats is on the Services page. These three come up most often for coaches, therapists and nutritionists:
- Publishing Partner from $1,866/month Already have a draft, notes from sessions, or a course you’ve taught? We shape it into a finished, professional book — editing, design, and a path to Amazon.
- Serialized Book from $2,133/month Release your book in six monthly episodes and build trust with your audience as you go — momentum without a year-long wait.
- Prime Book from $2,483/month The full ghostwritten journey, including a professionally produced audiobook clients can listen to between sessions.
Discovery Sprint
Not sure your idea is ready?
Start with a two-week Discovery Sprint.
In 14 days you get a working title with reasoning, the full structure of your book, a one-page synopsis, and a sample chapter written in your future book’s style. If you continue with us, it becomes the foundation. If you don’t — it’s yours to keep.
Price: $1,500
Founder Alex Tkachenko
founded by someone who’s been on your side of the table.
Alex Tkachenko — 18 years in business, 10 in marketing, author of two books, featured in Forbes. AVELaunch Books exists because he watched too many smart people stay invisible.
Done right, a book amplifies your work.
Done wrong, a book amplifies disappointment and collects dust.
we will answer faq
-
Yes. Interviews replace the blank page. Your job is to talk about what you already know; ours is to shape it into chapters that sound like you.
-
Think of it as documentation of what you actually do, not a sales page. The value comes first — the marketing effect follows naturally from a book that genuinely helps readers.
-
Full formats start at Publishing Partner, from $1,866/month, and go up to Icon Book, from $3,708/month, with exact scope for each on the Services page. If you want to test the idea first, the Discovery Sprint is $1,500.
-
A handful of 60–75-minute conversations, at a pace that fits around client hours — plus chapter reviews. Nothing about the schedule has to compete with your practice.
ways to start three
Pick the one that fits where you are right now
book starts here your
Expert Guide Wellness
What’s inside
- Why clients trust a book before they trust a first session
- Turning years of practice into something a reader can hold onto
- What makes a wellness book feel personal instead of clinical
The book that builds trust before the first session.
People don’t choose a coach or a therapist off a comparison chart — they choose with their heart. When everyone in your field talks about “care,” a book is what lets a stranger feel yours before they ever book a call.
Book a Free Intro Call
When everyone sounds the same…
A book isn’t a sales tool. It’s proof of how you actually think
-
Trust
A reader spends hours inside your voice before a first session ever happens. By the time they reach out, the trust-building is already done.
-
Ethics
Your book shows your judgment, not just your promises — how you actually reason through a client’s problem, not a script everyone in your field repeats.
-
Depth
What fits in a bio or a caption barely scratches your practice. A book holds the nuance a feed post cuts for space.
And it never reads like marketing, because it never sounds like marketing — it sounds like you, on your best day with a client.
How It Works
Your part is a few honest conversations. We carry the rest.
No blank page, no writing schedule to protect. You talk, in your own words, at your own pace — we shape it into chapters that still sound like you when you read them back.
-
01Discovery
We map your expertise, your reader, and the job this book has to do — before a single page is written.
-
02Concept
A brief, two structure options, a synopsis — so you see the shape of your book before we write it.
-
03Writing
You talk in 60–75-minute conversations. We turn your stories and your method into chapters that sound like you.
-
04Editing
Two to four rounds of editing, until every chapter earns its place.
-
05Design
A cover and layout that feel like an extension of your practice, not a stock template.
-
06Launch
Amazon publication and a launch plan built around your clients and your community, not a press cycle.
-
Yulia Kozachkova
author of The Art of Being in THIS:MOMENT
Result
hundreds of readers wrote in about tears, and about a sense of coming home to themselves. Her book became a space where readers meet their own presence.
-
Maybé Gil
author of Strong by Habit
Result
became a daily self-care tool for busy women — and the entry point into her personal brand and future programs.
-
Elvira Fedyuchko
author of The Value Is You
Result
readers open the book in moments of doubt and find their own answers inside — a tool for deeper connection between Elvira and her audience.
-
Faina Shytova
nutritionist, author of 33 Simple, Delicious Recipes
Result
became a daily go-to guide for her audience and strengthened her connection with clients through a digital product.
Services for you
Three formats built for trust, not just publication.
The full comparison of all five formats is on the Services page. These three come up most often for coaches, therapists and nutritionists:
- Publishing Partnerfrom $1,866/month Already have a draft, notes from sessions, or a course you’ve taught? We shape it into a finished, professional book — editing, design, and a path to Amazon.
- Serialized Bookfrom $2,133/month Release your book in six monthly episodes and build trust with your audience as you go — momentum without a year-long wait.
- Prime Bookfrom $2,483/month The full ghostwritten journey, including a professionally produced audiobook clients can listen to between sessions.
Discovery Sprint
Not sure your idea is ready?
Start with a two-week Discovery Sprint.
In 14 days you get a working title with reasoning, the full structure of your book, a one-page synopsis, and a sample chapter written in your future book’s style. If you continue with us, it becomes the foundation. If you don’t — it’s yours to keep.
Price: $1,500
Founder Alex Tkachenko
founded by someone who’s been on your side of the table.
Alex Tkachenko — 18 years in business, 10 in marketing, author of two books, featured in Forbes. AVELaunch Books exists because he watched too many smart people stay invisible.
Done right, a book amplifies your work. Done wrong, a book amplifies disappointment and collects dust.
FAQ we will answer
-
Yes. Interviews replace the blank page. Your job is to talk about what you already know; ours is to shape it into chapters that sound like you.
-
Think of it as documentation of what you actually do, not a sales page. The value comes first — the marketing effect follows naturally from a book that genuinely helps readers.
-
Full formats start at Publishing Partner, from $1,866/month, and go up to Icon Book, from $3,708/month, with exact scope for each on the Services page. If you want to test the idea first, the Discovery Sprint is $1,500.
-
A handful of 60–75-minute conversations, at a pace that fits around client hours — plus chapter reviews. Nothing about the schedule has to compete with your practice.
Three ways to start
Pick the one that fits where you are right now
-
-
-
Tell us about your book idea in two sentences
Share where you are now. We’ll reply within one business day with the most relevant next step.
WhatsApp
Your book starts here
For coaches, therapists & nutritionists
that builds trust before the first session. The book
People don’t choose a coach or a therapist off a comparison chart — they choose with their heart. When everyone in your field talks about “care,” a book is what lets a stranger feel yours before they ever book a call.
about your book idea in 2 sentences Tell us
When everyone sounds the same…
isn’t a sales tool. It’s proof of how you actually think. A book
-
Trust
A reader spends hours inside your voice before a first session ever happens. By the time they reach out, the trust-building is already done.
-
Ethics
Your book shows your judgment, not just your promises — how you actually reason through a client’s problem, not a script everyone in your field repeats.
-
Depth
What fits in a bio or a caption barely scratches your practice. A book holds the nuance a feed post cuts for space.
And it never reads like marketing, because it never sounds like marketing — it sounds like you, on your best day with a client.
It Works How
Your part is a few honest conversations. We carry the rest.
No blank page, no writing schedule to protect. You talk, in your own words, at your own pace — we shape it into chapters that still sound like you when you read them back.
-
01 Discovery
We map your expertise, your reader, and the job this book has to do — before a single page is written.
-
02 Concept
A brief, two structure options, a synopsis — so you see the shape of your book before we write it.
-
03 Writing
You talk in 60–75-minute conversations. We turn your stories and your method into chapters that sound like you.
-
04 Editing
Two to four rounds of editing, until every chapter earns its place.
-
05 Design
A cover and layout that feel like an extension of your practice, not a stock template.
-
06 Launch
Amazon publication and a launch plan built around your clients and your community, not a press cycle.
Voices Client
What coaches, therapists and nutritionists say after they publish
-
Yulia Kozachkova
author of The Art of Being in THIS:MOMENT
Result
hundreds of readers wrote in about tears, and about a sense of coming home to themselves. Her book became a space where readers meet their own presence.
-
Maybé Gil
author of Strong by Habit
Result
became a daily self-care tool for busy women — and the entry point into her personal brand and future programs.
-
Elvira Fedyuchko
author of The Value Is You
Result
readers open the book in moments of doubt and find their own answers inside — a tool for deeper connection between Elvira and her audience.
-
Faina Shytova
nutritionist, author of 33 Simple, Delicious Recipes
Result
became a daily go-to guide for her audience and strengthened her connection with clients through a digital product.
for you Services
Three formats built for trust, not just publication.
The full comparison of all five formats is on the Services page. These three come up most often for coaches, therapists and nutritionists:
-
Publishing Partner from $1,866/month
Already have a draft, notes from sessions, or a course you’ve taught? We shape it into a finished, professional book — editing, design, and a path to Amazon.
-
Serialized Book from $2,133/month
Release your book in six monthly episodes and build trust with your audience as you go — momentum without a year-long wait.
-
Prime Book from $2,483/month
The full ghostwritten journey, including a professionally produced audiobook clients can listen to between sessions.
Sprint Discovery
Not sure your idea is ready?
Start with a two-week Discovery Sprint.
In 14 days you get a working title with reasoning, the full structure of your book, a one-page synopsis, and a sample chapter written in your future book’s style. If you continue with us, it becomes the foundation. If you don’t — it’s yours to keep.
Price: $1,500
Alex Tkachenko Founder
founded by someone who’s been on your side of the table.
Alex Tkachenko — 18 years in business, 10 in marketing, author of two books, featured in Forbes. AVELaunch Books exists because he watched too many smart people stay invisible.
Done right, a book amplifies your work. Done wrong, a book amplifies disappointment and collects dust.
we will answer FAQ
-
Yes. Interviews replace the blank page. Your job is to talk about what you already know; ours is to shape it into chapters that sound like you.
-
Think of it as documentation of what you actually do, not a sales page. The value comes first — the marketing effect follows naturally from a book that genuinely helps readers.
-
Full formats start at Publishing Partner, from $1,866/month, and go up to Icon Book, from $3,708/month, with exact scope for each on the Services page. If you want to test the idea first, the Discovery Sprint is $1,500.
-
A handful of 60–75-minute conversations, at a pace that fits around client hours — plus chapter reviews. Nothing about the schedule has to compete with your practice.
ways to start Three
Pick the one that fits where you are right now
-
Let’s talk about your book
Send us a message and let’s see what comes next.
-
Book an Intro Call
Leave with a clear next step for your book.
-
Tell us about your book idea in two sentences
Share where you are now. We’ll reply within one business day with the most relevant next step.
book starts here Your
Wellness Expert Guide
Expert Guide Wellness
What’s inside
- — Why clients trust a book before they trust a first session
- — Turning years of practice into something a reader can hold onto
- — What makes a wellness book feel personal instead of clinical